Features

Single Select

Best for mutually exclusive options — e.g. gender, age group, yes/no. Respondent picks exactly one.

Multi Select

Respondent can pick more than one answer. Set a minimum selection count to enforce quality.

Single Select with Child

Use when an option needs a follow-up sub-choice (e.g. brand → product). Child is required when the parent has sub-options.

Multi Select with Child

Parents stay selected; each parent with sub-options requires at least one child. Min/max count parents only.

Open Text

Use for verbatim feedback or probing questions. Enable multi-line for longer responses.

Date / Time

Choose date only, time only, or both. Optional min/max bounds apply per mode. Now uses Indian Standard Time (IST).

Rating Scale

Standard satisfaction/agreement scale. 1-5 is most common. Can display as numbers, stars, or smileys.

NPS (Net Promoter Score)

Industry-standard loyalty metric. Always 0–10 per Bain & Company. Scores 9-10 = Promoters, 7-8 = Passives, 0-6 = Detractors.

Display Text

Use for instructions, section headers, or transitional messaging. No response is collected. Supports show logic only (no jump or screen-out).

Contact Number

Optionally enable country code prefix. Required digits is an exact length (e.g. 10).

Matrix / Grid

Efficient when rating several items on the same scale (e.g. service dimensions). Rows = items, Columns = scale points.

Rank Order

Ask respondents to order items by preference or importance. Results show clear priority hierarchy.

Slider

Great for continuous numeric ranges like price willingness, percentage, or age. Set min, max, and step.

Semantic Differential

Measures attitude on bipolar scales (e.g. Hot ←→ Cold). Ideal for brand perception and product testing.

Constant Sum

Ask respondents to allocate a fixed budget (e.g. 100 points) across attributes. Forces relative trade-offs.

Dropdown

Use when there are many options (e.g. country, industry) and screen space is limited.

Drill-down

Hierarchical selection (e.g. Country → State → City). Each level filters the next.

Image Choice

Show product images, ad concepts, or pack designs for visual choice. Supports single or multi-select.

Add Image

Collect a photo from the respondent (e.g. shelf photo, product in use). Compressed to ≤ 250 KB automatically.

Side by Side

Present multiple statement pairs for forced choice comparison. Good for brand or concept positioning.

Multi-Row Grid

Supports both numeric or text values per column, as selected. Good for capturing multiple data points per item.

Multi Row Text

Capture free-text answers across multiple rows and columns. Pipe row/column names from prior answers; pipe cell text out at row, column, or cell level.

Multi-Row Dropdown

Same dropdown options applied to multiple items (e.g. rate each product as Good / Average / Poor).

Multi-row Ratings

Ask respondents to rate multiple brands or attributes on the same scale — ideal for brand trackers.

Swipe Cards

Show one statement per card — respondents swipe or tap to answer quickly on mobile. Optional image per statement (upload or URL).

Media Rating

Embed an image, video, or audio clip and collect a rating directly below. Useful for ad or concept testing.

Van Westendorp PSM

Four price questions (too cheap, cheap, expensive, too expensive) to find the acceptable price range for a product.

Gabor-Granger

Define price points; respondents see one at a time. Buy → higher price, not buy → lower, until their ceiling is found.

MaxDiff

Show small sets of items; respondents pick Best and Worst. Analysis uses preference scores, not simple frequencies.

Payment

Usually place as the last question. Connect Razorpay in Settings → Payments first. Respondent cannot continue until payment succeeds unless you allow skip.