Features
Curio gives schools a research-grade survey builder and a respondent experience that feels good on every phone.
Capabilities
Logic & branching
skipTo, show, and terminate (screen-out) actions keep surveys relevant to each respondent.
Quotas & sample size
Atomic, race-safe quota cells so you never over-count. Evaluate once per respondent.
Piping
Carry answers forward into later questions for a personal feel.
Fieldwork monitor
Watch responses arrive in real time and share a read-only dashboard with stakeholders.
Mobile-first respondent runtime
One question at a time, fast, accessible, and brandable per workspace.
White-label branding
Per-workspace logo, colors, and fonts across builder and respondent surfaces.
Question types (26)
Every type below is available in the builder and works in the live respondent runtime.
Core · 9
Single Select
Best for mutually exclusive options — e.g. gender, age group, yes/no. Respondent picks exactly one.
Multi Select
Respondent can pick more than one answer. Set a minimum selection count to enforce quality.
Single Select with Child
Use when an option needs a follow-up sub-choice (e.g. brand → product). Child is required when the parent has sub-options.
Multi Select with Child
Parents stay selected; each parent with sub-options requires at least one child. Min/max count parents only.
Open Text
Use for verbatim feedback or probing questions. Enable multi-line for longer responses.
Rating Scale
Standard satisfaction/agreement scale. 1-5 is most common. Can display as numbers, stars, or smileys.
NPS (Net Promoter Score)
Industry-standard loyalty metric. Always 0–10 per Bain & Company. Scores 9-10 = Promoters, 7-8 = Passives, 0-6 = Detractors.
Display Text
Use for instructions, section headers, or transitional messaging. No response is collected.
Contact Number
Optionally enable country code prefix. Required digits is an exact length (e.g. 10).
Intermediate · 14
Matrix / Grid
Efficient when rating several items on the same scale (e.g. service dimensions). Rows = items, Columns = scale points.
Rank Order
Ask respondents to order items by preference or importance. Results show clear priority hierarchy.
Slider
Great for continuous numeric ranges like price willingness, percentage, or age. Set min, max, and step.
Semantic Differential
Measures attitude on a bipolar scale (e.g. Hot ←→ Cold). Ideal for brand perception and product testing.
Constant Sum
Ask respondents to allocate a fixed budget (e.g. 100 points) across attributes. Forces relative trade-offs.
Dropdown
Use when there are many options (e.g. country, industry) and screen space is limited.
Drill-down
Hierarchical selection (e.g. Country → State → City). Each level filters the next.
Image Choice
Show product images, ad concepts, or pack designs for visual choice. Supports single or multi-select.
Add Image
Collect a photo from the respondent (e.g. shelf photo, product in use). Compressed to ≤ 250 KB automatically.
Side by Side
Present multiple statement pairs for forced choice comparison. Good for brand or concept positioning.
Multi-Row Grid
Free-text or numeric entry in a row × column grid. Good for capturing multiple data points per item.
Multi-Row Dropdown
Same dropdown options applied to multiple items (e.g. rate each product as Good / Average / Poor).
Multi-row Ratings
Ask respondents to rate multiple brands or attributes on the same scale — ideal for brand trackers.
Swipe Cards
Show one statement per card — respondents swipe or tap to answer quickly on mobile.
Advanced · 3
Media Rating
Embed an image, video, or audio clip and collect a rating directly below. Useful for ad or concept testing.
Van Westendorp PSM
Four price questions (too cheap, cheap, expensive, too expensive) to find the acceptable price range for a product.
MaxDiff
Show small sets of items; respondents pick Best and Worst. Analysis uses preference scores, not simple frequencies.
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